The best way to build your brand as a curator and attract more collectors is by consistently launching high quality drops.
If you release a drop with XCOPY, for example, your curation brand will instantly become known far and wide.
There are a lot of different aspects to what makes art high quality. But some of the most important are:
- Uniqueness & Originality
- The best artists usually have a signature style that they are known for. You can recognize their work from a mile away. Try to locate artists that are doing something that's never been done before
- Creating art is like anything else. Most people who become great at it have some natural talent, but they become great mostly by working at it non stop. A good example of this is Beeple, who became famous for creating a new artwork every day for a year. Find artists who are extremely dedicated to their craft and will stop at nothing until they have made it
- Many NFT artists have found success by being true to themselves. Visual art is one of the most expressive creative mediums, and many artists fail because they try to be someone they are not
As a curator, your job is to find quality artists that not many other people know about and shine a spotlight on them so that other people learn that they are quality as well.
Whenever you do a drop with an artist, you are getting people to take a look at artwork they wouldn’t otherwise look at.
A drop is the online version of a physical art gallery owner doing an exhibition and getting potential collectors to come look at art in person.
Remember that your collectors are trusting you to bring quality content at all times.