After selecting the right artists & art, marketing your drops well is the second most important aspect of being a successful curator.
Marketing your content requires you to be both consistent, and also creative.
The most important part of marketing is consistency. If nobody hears about your drop, then they definitely won’t show up to buy anything from it.
So start tweeting about your drop and telling your friends about your drop well in advance of the day the drop will go live. Regularly repeat those communications in the days leading up to the drop. Get the artist or artists involved in the drop to tweet regularly as well - offer to help them with their twitter account if needed.
Our typical rule of thumb is to announce a drop 7 days before the drop happens, sometimes a little more.
In the lead up to the drop, increase the amount of content you’re putting out about it. The most successful drops usually do a twitter space or other event the day of the drop.
Do everything you can to grow your follower count on Nifty Gateway - every time you do a drop, everyone who follows you is automatically notified about that drop.
Direct communication with potential collectors is also very effective and important.
In many ways, an art collector is just like any other type of client. They have a need (they need awesome art), and you can help them fill that need (by supplying them with awesome art).
In the lead up to the drop, try to talk with as many individual collectors as you can to get them excited. Don’t bother or harass them, and don’t annoy them - just let them know that you’re eager to help them find great art.
Tweeting and constant reminders about a drop are a basic need, but if you want to go above and beyond you should figure out a creative way to market your drop.
Marketing is all about getting people’s attention. In today’s world, the competition for attention is more fierce than ever before.
This means that as a curator, you can really help your artists succeed if you come up with an interesting and unique way to market the drops you do together. Perhaps this is a special event with the NFTs you are selling displayed on the walls. Perhaps it is a stunt intended to go viral, or media coverage.
There is no formula for creativity, but if you can figure it out then you can help your artists become enormously successful.