The pricing of a drop is make or break. If you price your NFTs too high, and the drop doesn’t sell out, it will reflect poorly on the artist and on you as a curator.
The best way to figure out how much to price artwork is by looking at the current secondary market for that artist.
A good rule of thumb is to price new work at about 40-60% of the price floor of existing art on the secondary market. If you price new work above the price floor, then collectors won’t have much of a reason to buy the new work as opposed to buying existing pieces off the secondary market.
It's good to help artists grow prices in an organic, healthy way. In a raging bull market you might be tempted to double an artist's prices because the demand is there. But an artist's prices rising too quickly can ultimately be damaging to their career long term.
If an artist's work rarely trades on the secondary market, you should be more conservative with your pricing and price the work lower than you normally would, because that artist likely doesn’t have a very active collector base who will show up to drops.
If you want to avoid thinking about pricing, then you can do drops that use price discovery formats.
A price discovery format means that there isn’t a fixed price for the NFT when it goes up for sale, and instead the market decides the total price. Ranked Auctions, and 1/1 Auctions are a good example of price discovery formats.
Open editions are also a good price discovery format. While they do have a fixed price, if users feel like an Open Edition is too expensive they will simply mint fewer of them. There isn’t any danger of an Open Editions ‘not selling out.’