Whenever you do a drop, it's important to think about who is collecting from that drop.
If you mostly sell your NFTs to people who are looking to speculate on their value, then they will likely be highly volatile. The NFT market is chock full of speculators, and if you appeal to speculators then the NFTs you drop will be very volatile.
If you sell your NFTs to people who are truly in love with them, then those collectors will be more likely to refuse to sell those NFTs, and be good patrons of those NFTs. This will help you and your artists build a solid collector base in the long run.
We highly recommend trying to pre-sell art before the drop happens, especially 1/1s or low fixed price editions. Collectors love the exclusivity of being offered exclusively pre-sold artwork, and they will be grateful to you as a result and are more likely to hold onto the artwork. You can execute a pre-sale by encoding a fixed price, first come first serve 1/1 NFT and then setting up a Rule that only one single collector is eligible to buy that NFT.
There are roughly 3 types of art collectors in the ecosystem:
- 1/1 collectors or whales who tend to value scarcity. There are the fewest of this type of collector, but they will spend a lot of money on a piece
- Small edition collectors who appreciate scarcity, but may not have the funds to scoop a 1/1. They will settle with solid value limited (i.e. up to 50 ed.) editions instead
- The majority of collectors, who are fine buying open/large editions. These collectors are mostly looking for the easiest way to collect/support an artist