Figuring out which drop types to use is a critically important part of being a good curator. Your artists will trust your judgment about which drop types will work and which ones will not and rely on you to give them advice on this subject.
With all of your artists, you must be very cognizant of supply management. If collectors feel like an artist is putting too much supply out into the market, they will stop buying from that artist because they will feel like the artist’s market is saturated.
On the other hand, if an artist has too little supply, it will be harder for them to develop a community that can evangelize on their behalf.
Editions are powerful because they create a larger group of collectors for an artist. That larger group of collectors will become an evangelist for the artists they have collected, telling their friends about the artist and helping the artist succeed.
1/1’s are powerful because they are unique and rare. Many collectors prefer to collect 1/1s, and they put less pressure on an artist to worry about their ‘floor price’ because they are rarely listed on the secondary market.
In general, we recommend trying a mix of editions and 1/1’s in a drop, while always being mindful of supply. 1/1’s are generally lower risk, because they are less liquid. Editions are an incredibly powerful tool to build community, but they can lead to market volatility for an artist and cause stress.